This position will be responsible for managing and
overseeing the implementation of a variety of marketing projects across all
markets. They will also work on schematic development and implementation,
space management analysis, and marketing and category projects in concert with
other members of the Marketing team.
Other key responsibilities include, but are not limited to:
Collect and interpret data from a variety of
sources and develop sound project plans that will meet sales and margin
Analyze and interpret financial data and other
key performance indicators across food and beverage program, and develop
corrective actions based on sound business principles and company standards.
Participate in vendor meetings to identify and
leverage opportunities to improve programs and funding levels.
Develop marketing and promotional programs in
assigned categories for implementation in stores that drive revenue and
Develop and implement merchandising tools
including planograms, racking, and displays in alignment with company
Monitor programs and identify improvement
opportunities based on key metrics, analyze performance, and make alterations
as necessary when shortfall to targets are identified.
Communicate approved programs in a clear and
effective manner with store managers and staff, or in group meetings with
senior level operations.
Visit stores to ensure programs are implemented
correctly and obtain feedback on improvement opportunities, ensure compliance
with programs in concert with store personnel.
This position requires a Bachelor’s Degree in Marketing,
Business, or related field, and a minimum of three year’s experience in the
food retailing or convenience store industry; or an equivalent combination of
education and experience. They must have a basic to intermediate
knowledge of category management principles in the c-store environment.
The successful candidate must have strong analytical skills using a data-driven
approach for strategic decision making. They must be proficient with the
MS Office suite, Outlook, and analytical tools. Being self-motivated and
having strong attention to detail are essential traits. Must have the
ability to work well in teams and independently with a wide degree of creativity,
latitude, and decision making discretion. Time management is also
critical to meet department and promotion deadlines.