Jacksons Food Stores is partnering with Boise State University (BSU) defensive end Ahmed Hassanein (#91) and running back Jambres Dubar (#1), through a Name, Image and Likeness (NIL) partnership. Bronco fans can expect to see the athletes in posts on Jacksons’ social media accounts, website, in the Jacksons Let’s Go Rewards app, and on billboards. Followers of each athlete’s social media accounts will see sponsored content that spotlights Dubar’s and Hassanein’s connection with Jacksons.