BOISE, Idaho (August 30, 2023) – The packs are back.
Jacksons Food Stores (Jacksons) are once again the exclusive place for Bronco fans to purchase official trading cards depicting Boise State University’s 2023 football team. The packs go on sale Friday, Sept. 1 at Jacksons and Extra Mile by Jacksons Treasure Valley locations and online at jacksonscards.com
The trading cards are officially licensed through a name, image and likeness (NIL) deal with Boise State that is now in its second year. Packs will contain 14 cards each and retail for $12.99.
“We were humbled by the enthusiastic response from the Bronco community when trading cards were initially released last year,” said Cory Jackson, Jacksons President. “We got a strong message and we’ve taken it to heart. As long as fans have a desire to collect these cards, Jacksons will make sure they can conveniently get their hands on them.”
The trading cards include every student-athlete on the 2023 team and Traditions cards including Blitz the Tee Dog. One-in-ten packs will include a limited-edition autographed card featuring team standouts, including DJ Schramm, Taylen Green, Ashton Jeanty, Markel Reed and George Holani, among others.
The trading cards are a collaboration between Boise State, Jacksons Food Stores, Bronco Sports Properties and ONIT Athlete, which is designing and producing the cards. The inaugural trading card sets were produced for the 2022 season.
“Thank you to Jacksons, and everyone involved in bringing the cards to life, and to Bronco Nation for the overwhelming response,” said Jeramiah Dickey, Boise State Director of Athletics. “The Jacksons trading cards are an incredible collectible for Bronco fans of all ages and I am thrilled to see new sports included this season. I am incredibly proud to be part of a community that supports its student-athletes to the fullest extent.”
There are 10,900 packs featuring the 2023 football team available. Each limited-edition autograph card was produced 100 times and will be randomly inserted into packs.
Additional Bronco student athlete trading card sets for the women’s volleyball and soccer teams can be found online at Jacksons Trading Cards (jacksonscards.com)
About Jacksons Food Stores
Since John D. Jackson founded Jacksons in 1975 as a single service station, the family-owned company has grown to be a nationally recognized chain of 300+ company-operated convenience stores in Idaho, Nevada, Oregon, Washington, Arizona, California, and Utah under the Jacksons Food Stores and ExtraMile by Jacksons Convenience Store brands.
About Bronco Sports Properties
Bronco Sports Properties is LEARFIELD’s locally based team solely dedicated to Boise State Athletics. The team works alongside the athletics department on all aspects of the comprehensive multimedia rights agreement including the corporate partner platform. LEARFIELD is a media, data and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions.
About ONIT Athlete
ONIT Athlete is the leader is Whole-Team Name, Image and Likeness trading cards for collegiate athletes. Based out of Boise, Idaho, ONIT Athlete partners with many of the most iconic brands in collegiate athletics. ONIT is honored to work with men’s and women’s athletic teams, and is excited to be able to provide industry leading compensation to student-athletes
