BOISE, Idaho – Boise State continues to raise the bar in the world of name, image and likeness (NIL). Through a relationship with Jacksons Food Stores (Jacksons), the Broncos will become the first college football program with its entire team represented in a trading card set since the advent of NIL. Jacksons’ investment makes it the largest trading card venture for any school in the country. The officially licensed, professionally designed, printed and packaged trading cards will be sold exclusively at Jacksons locations across the Treasure Valley beginning Friday, Oct. 7. Each pack contains 14 cards and will retail for $12.99. One out of every 10 packs will also include a limited-edition, autographed card.
The full set includes cards featuring each football student-athlete and Buster Bronco. The 10 limited-edition autographed cards, numbered 1–100, depict Bronco standouts Scott Matlock, Ezekiel Noa, John Ojukwu, JL Skinner, Riley Smith and more.
