Boise State, Jacksons Announce Next Set of Collectible Football Trading Cards Campaign to feature WR Latrell Caples and RB Breezy Dubar
BOISE, Idaho (August 18, 2025) – For the fourth consecutive year, Jacksons Food Stores will be the exclusive retailer of Bronco football collectible trading cards. The 2025-26 set of cards will be available at Jacksons and ExtraMile by Jacksons locations in the Treasure Valley by the end of the week and retail for $12.99.
“It’s really been fun to see these trading cards evolve each year,” said Cory Jackson, President of Jacksons Food Stores. “Creating something that excites the fans and supports the student-athletes has been special.”
Each pack will contain 14 cards with a one in 10 chance for a signed “signature” card from team standouts, including: wide receiver Cameron Bates, defensive back Ty Benefield, wide receiver Latrell Caples, offensive lineman Kage Casey, running back Breezy Dubar, running back Sire Gaines, tight end Matt Lauter, quarterback Maddux Madsen, defensive back A’Marion McCoy, linebacker Marco Notarainni, running back Malik Sherrod, and EDGE Jayden Virgin-Morgan.
“Jacksons has been a tremendous partner for years, and we appreciate them continuing to work with our student-athletes through NIL opportunities such as these impressive trading cards,” said Jeramiah Dickey Director of Athletics. “It takes a TEAM, and to have people like Jacksons in our community who invest into the entire Bronco experience and help us create EPIC by maximizing NIL allows us to recruit and retain top student-athletes.”
There are 106 players, head coach, and three “traditions” represented in this year’s set. The “traditions cards” celebrate the Bleymaier Football Center, the torn-down north end zone goal post following last year’s MW Championship, and “Circus” – the famous play that forced overtime in the 2007 Fiesta Bowl. There are 18 players in this year’s set who have been featured in all four seasons of the Jacksons trading cards.
This year, Jacksons teamed up with football players Latrell Caples and Breezy Dubar through an NIL partnership. Caples and Dubar will be featured on Jacksons social media, across various marketing channels as well as on several billboards throughout the Treasure Valley.
“It is an honor, and I am so grateful to be able to partner with Jacksons,” said wide receiver Latrell Caples. “They are such a good group to work with and so hands-on they made it really easy.”
During the season, when Caples scores a touchdown, Bronco fans can purchase a 49¢ fountain drink with Jacksons Let’s Go Rewards on Monday following the game and when Dubar scores a touchdown, fans can pick up a “Breezy Bundle” (a hot dog and fountain drink) for $1 at Treasure Valley Jacksons each Tuesday following a game.
“When I was a little kid, I always dreamed of being on a cover or trading card, so it is pretty nice,” said Breezy Dubar. “But the best part is helping to promote the Breezy Bundle, now that is crazy.”
Added Caples, “it is so amazing to see how excited the kids get when they get you to sign your card. I just want to keep uplifting those kids and show them that anything is possible by working hard and staying true to yourself.“
Trading Card Packs will be available at most Treasure Valley Jacksons and ExtraMile by Jacksons Stores by the end of this week.
The trading cards are licensed through a name, image and likeness (NIL) partnership activated through Bronco Sports Properties (BSP) and BroncoPRO. Both BSP and BroncoPRO work together to generate incremental NIL revenue, activating NIL sponsorships, and educating student-athletes on NIL to create profitable opportunities for all student-athletes representing the blue and orange.
About Jacksons Food Stores
Since John D. Jackson founded Jacksons in 1975 as a single service station, the family-owned company has grown to be a nationally recognized chain of 300+ company-operated convenience stores in Idaho, Nevada, Oregon, Washington, Arizona, California, and Utah under the Jacksons Food Stores and ExtraMile by Jacksons Convenience Store brands.
About ONIT Athlete
A Boise, Idaho-based design, print and marketing company, ONIT endeavors to become the preeminent trading card, collectible and fan engagement brand for collegiate athletes and college sports fans. The company’s officially licensed team trading card sets during the 2024-25 academic year featured the name, image and likeness of 8,055 student-athletes, more current collegiate athletes than all other trading card companies combined. A finalist for Brand of the Year at the 2024 NIL Awards, ONIT produced sets for seven teams that won NCAA National Championships during the 2024-25 school year. The 2025-26 school year marks ONIT’s fourth season of producing officially licensed collegiate trading cards.
About BroncoPRO
In November 2024, Boise State announced the formation of BroncoPRO (Professional Resources Organization). The unit within the Boise State Athletics department will provide turnkey NIL and revenue-sharing services for Bronco student-athletes. The focus of BroncoPRO will be recruiting and retaining student-athletes while providing custom brand development services. It will also provide NIL and BroncoLife programming for all Boise State student-athletes to better equip the Broncos for life after graduation.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
