BOISE, Idaho (August 9, 2023) – Jacksons Food Stores is partnering with Boise State University (BSU) preseason first-team all-conference linebacker DJ Schramm, through a Name, image and likeness (NIL) partnership. Fans will see sponsored content on Schramm’s Twitter and Instagram accounts, as well as videos, photos and other interactions on Jacksons Food Stores’ social accounts.
The Broncos’ leading tackler in 2022, Schramm will be introducing fall deals and collaborating with Jacksons throughout the season.
“We respect DJ and his accomplishments on and off the field. It’s going to be fun for his fans and our team members,” said Cory Jackson, President of Jacksons Food Stores. “Both DJ and Jacksons are ready to make the most of the 2023 season. Let’s go!”
“I’m excited to be partnering with such a well-known and respected business in the community,” said Schramm. “I can’t wait to collaborate on really fun content.”
Schramm will be compensated for his participation in the partnership. Boise State’s nationally recognized NIL program helped to facilitate the NIL partnership.
About Jacksons Food Stores Inc.
Since John D. Jackson founded Jacksons in 1975 as a single service station, the family-owned company has grown to be a nationally recognized chain of 300+ company-operated convenience stores in Idaho, Nevada, Oregon, Washington, Arizona, California, and Utah under the Jacksons Food Stores and ExtraMile by Jacksons Convenience Store brands.
