SEATTLE, WA – The University of Washington (UW) expands its name, image, and likeness (NIL) deals to continue providing UW student-athletes more opportunities. Through a partnership with Jacksons Food Stores (Jacksons), Washington fans will be able to purchase football trading cards featuring the entire football team starting mid-December.
The officially licensed, professionally designed, printed and packaged trading cards will be sold exclusively at Jacksons’ Washington locations. Each pack contains 14 cards and will retail for $12.99. One out of every 10 packs will also include a limited-edition, autographed card.
“We’re proud to partner with the University of Washington to continue amplifying the talent of student-athletes,” said Cory Jackson, President of Jacksons Food Stores. “Since launching this program, we’ve seen great success. We’re excited to further this opportunity with Pac-12 student-athletes for the first time and enhance the Husky fans’ experience.”
The full set includes cards featuring each football student-athlete, head coach Kalen DeBoer, and Harry the Husky. The 10 limited-edition autographed cards, numbered 1-100, depict Huskies standouts such as Michael Penix Jr., Alex Cook, Jeremiah Martin and Rome Odunze.
The UW has been developing comprehensive programming to provide student-athletes with the tools, training, and education needed to help them thrive in the NIL era. Through this effort, the UW and Jacksons are proud to bolster pride within the Husky community. The partnership is also made possible by ONIT Marketing.
“Washington Athletics is focused on serving student-athletes and providing the opportunities and resources required for their success. With name, image and likeness activities now available, our partners have yet another way to join us in achieving that goal,” said Chief Revenue Officer Health Bennett. “We’d like to thank Jacksons Food Stores and Husky Sports Properties for working with us and establishing yet another avenue for the community to support Husky football.”
Packs will be distributed across Jacksons’ 47 Washington locations.
About Jacksons Food Stores
Since John D. Jackson founded Jacksons in 1975 as a single service station, the family-owned company has grown to be a nationally recognized chain of 300+ company-operated convenience stores in Idaho, Nevada, Oregon, Washington, Arizona, California, and Utah under the Jacksons Food Stores and ExtraMile by Jacksons Convenience Store brands.
About The University of Washington
Washington Athletics inspires champions on the field and in the classroom. We exist to enrich the lives of students to positively impact our community and world for generations to come. Operating with the four core values of growth mindset, committed service, humility and grit, the Huskies choose to lead by example. With over 650 student-athletes participating in UW’s 22 sports programs, the department of Intercollegiate Athletics is committed to providing student-athletes with the ability to compete for national and conference championships while working toward a degree from one of the world’s leading public research universities.
